Reinforcing its 16-year legacy of providing a savory and energizing snack to Nigerians, Rite Foods has launched a dynamic new advertising campaign titled “Unleash the Bull.”
The campaign centers around the idea that Rite Sausage Rolls serve as more than just a tasty treat but as a source of fuel and inspiration for consumers to overcome challenges and pursue their dreams.
The heartwarming advertisement highlights the enduring role of Rite Sausage Rolls as a reliable companion in the various stages of life.
Whether stuck in traffic or navigating workplace obstacles, consumers are portrayed finding moments of strength and rejuvenation through the classic Bigi Beef Sausage Roll or the fiery Rite Spicy Beef Sausage Roll.
These snacks are depicted as not just sustenance but as symbols of empowerment, providing the confidence needed to conquer goals, both big and small.
Olawale Odenusi, Assistant Brand Manager for Rite Sausage Rolls, emphasizes the brand’s deep understanding of the aspirations and challenges faced by Nigerian consumers.
“With Rite Sausage Rolls by their side, we want our consumers to feel empowered to take on the world,” says Odenusi, reflecting the brand’s commitment to being an integral part of the Nigerian way of life.
The accompanying TV commercial (TVC) exudes positivity and motivation, urging viewers to believe in themselves and strive towards achieving their aspirations.
The campaign aims to resonate with a broad audience, encouraging them to embrace the unstoppable spirit represented by the metaphorical “bull within.”
Rite Foods Sausage Rolls are available in two delectable flavors: Bigi Beef and Rite Spicy Beef. Crafted with rich beef filling, these snacks promise a satisfying combination of flavors and textures, providing a quick and delightful solution to hunger.
Eager to share the empowering message, Rite Foods invites consumers to watch the inspirational TVC on @ritefoodsng and engage with the campaign by sharing their dreams using the hashtag #UnleashTheBull.
INN-HOUSE☆ 